So you’ve booked the venue, hired a caterer, engaged with the right sound system rental, sent out the invites, paid a great deal of attention to all the minute details, and finally, dotted the i’s and crossed the t’s. But you may have forgotten something crucial when planning your great event experience.
Whether it’s a conference, seminar, company banquet, awards ceremony or wedding, it pays to have an experienced and professional master of ceremonies. A master of ceremonies (MC or emcee for short) can be the key factor in differentiating a good event from a great one.
An experienced MC knows how to present with an overall tone of professionalism while still striking the perfect balance between fun and entertaining. That’s why when it comes to hosting your next event, it’s a good idea to leave it to a professional.
Who you hire matters to the success of your next event. To create a highly memorable and impactful event, we highlight some key reasons below why you should use a professional master of ceremonies.
1. A speaker is not a master of ceremonies
Too often, the terms “speaker” and “master of ceremonies” are used synonymously. This couldn’t be farther from the truth. While it is true that both roles have similar traits, they are altogether different roles.
- What a speaker does
A speaker can be described as an individual who guides a discussion. Whether that’s to present an award, field questions during a panel, or present the keynote speech, a speaker is a subject expert that can distill complex information in an engaging and meaningful manner.
- What an MC does
A master of ceremonies, on the other hand, is responsible for the whole event, from start to finish, as it unrolls throughout the day. To a certain degree, they are a Jack (or Jane) of all trades, personable individuals who are quick-witted, charismatic, and can enthusiastically work the room to energize and entertain the audience.
Often times, people will confuse speakers and MCs during the planning of an event. This can lead to undesirable outcomes during the big day.
2. MCs can impressively work the room
Few things can be as disastrous to an event as a disengaged and switched-off audience. It can draw out the night, which can leave a bad taste in everyone’s mouth. A professional MC can facilitate engagement. An experienced MC will resonate with the audience, picking up on verbal and nonverbal cues to seamlessly provide light comic relief to re-energize the crowd.
As part storyteller, entertainer, technician and ringmaster, an experienced MC will know when it’s appropriate to deliver a joke, commentary or insight in a humorous, anecdotal manner to encourage audience interaction.
3. They control the timing of proceedings
For events that require effective time management, weddings, conferences and an awards ceremony, among others, a professional MC is a good person to have onboard.
A part of serving as the master of ceremonies is effectively managing the timing of proceedings. An MC presenter will have done research beforehand to confirm the time frame of each proceeding. They will also have prepared interactive segments between speakers or award winners to keep the audience engaged during transitions.
Sometimes speakers ramble on or stop way before their allotted time frame. An effective MC will have anecdotal stories prepared in advance to keep running a timely program.
4. They provide damage control
Murphy’s Law seems to strike at the heart of events, meaning, when you least (or want to) expect it, something will go wrong. In these instances, having a master of ceremonies on hand will guarantee the success of the event isn’t compromised.
Their ability to be spontaneously adaptable to situations makes them ideal for disastrous situations. An experienced MC will know the best way to respond to any given situation, no matter how unexpected, to put people at ease and continue making the audience feel entertained and welcome.
5. They can perfectly close an event
Events are purpose-driven affairs. Event planners know the importance of a great closing to further draw excitement and influence the overall experience. To truly make a memorable, impactful event, the closing is just as important as the opening.
A professional MC will know how to close an event with an effective call-to-action that will challenge the audience in the right way. Maybe it’s to buy a product, invest in a company, or simply to come back next year and do it all over again. The right MC can recap the highlights of the event in a manner that will allow the audience to remember the engaging experience they just had.
Choosing the right MC
Events can be tricky, and many things can go wrong leading up to the big day. Make sure to steer clear of potential issues by hiring a master of ceremonies. When it comes to setting the tone for success, an experienced, professional presenter will play the role perfectly, helping you create the best event experience for your audience.
Hisham Wyne is an internationally recognised MC, broadcaster, presenter and moderator who helps the world’s best-known brands create memorable occasions. He regularly hosts conferences, panel sessions, gala dinners and award ceremonies for some of the world’s best brands. With 150+ events under his belt, Hisham is the professional speaker that brands and agencies turn to when wanting to interview, engage and entertain government VVIPs and Hollywood celebrities