It is difficult to describe in a few words what coworking is, since this reflects sociological, economic and productive changes. Should we explain it to those who do not know anything, we would start by explaining that coworking is a trend born overseas in San Francisco in the mid-2000s. After a few years it has also invaded Europe, and has finally arrived in Italy too, where it is literally depopulated.
A little everywhere:In Lombardy and in particular in Milan, the city that wins the gold medal for number of structures, but also in Rome, Florence, Turin, Venice and in other places scattered along the whole Peninsula from north to south ( currently in Italy in total there are about 360 coworking spaces). And the beauty is that the phenomenon does not attract only talents from the most diverse sectors (web, 3D printing, technology, fashion, videomakers, visual design and so on) but also strong capital investments.
From the structural point of view, when we talk about coworking we mean a place where people, even with a different background behind them, find themselves both to work on their projects and, if they wish, to share their skills to give life to something new. All this by dividing the spaces and the resources that is usually present in a classic office. When you go for the Sydney affordable coworking space then you would realize this.
What is coworking
The watchword of coworking is indeed sharing, not only of spaces but especially of ideas, personal initiatives and projects. In practice the ideal compromise for freelance professionals who cannot afford a job on their own and, not infrequently, a solution capable of evolving into a real business opportunity. Because to do coworking it is not enough to sub-rent a location with an internet connection, but to favor the creation of a meeting place where “building” synergies and networking.
On the other hand, in what has been called the shared economy era (the so-called “sharing economy”) it is not surprising that even the work or rather, the spaces in which one works, are precisely “shared” and it is not a mere commercial issue, but a way of seeing the workplace as a useful place to bring people and their skills into contact.
A concrete and very striking example is Talent Garden, the Brescia-based giant founded in 2011, specializing in activities dedicated to the digital world and entered a few years after its debut in Google for entrepreneurs, the famous division of the world’s largest search engine leader in giving its support to start-ups. To make the success of the development of a winning coworking idea clear, Talent Garden has recently reported the closure of a € 44 million fundraiser for the opening of 20 new campuses in Europe within the next 5 years (today there are 23 in 8 countries of which most in Italy) focusing on training and digital events to increase business.
How coworking works
The purpose of coworking is to grow each user’s professional network in a place that is often very beautiful from the point of view of design and functionality, where potential partners and customers can cross paths and thus create exceptional opportunities for personal fulfillment.